John Ternus Eyes Overhaul of Apple's Industrial Design Team
Apple's new CEO John Ternus is preparing to reshape the company's industrial design group after a decade of declining influence.
John Ternus is gearing up to make serious changes to Apple's industrial design team. The group has reportedly lost its true seat at Apple's executive table over the past decade, and Ternus plans to fix that.
As Apple's new CEO, revamping industrial design is shaping up as his top priority. The team once drove Apple's most iconic product decisions but has seen its clout erode significantly in recent years.
Beyond the design shakeup, Bloomberg's Mark Gurman also flagged plans for the 2027 iPhone and AirPods lineups, signaling Ternus is already looking several product cycles ahead.
The moves suggest a philosophical shift at Apple — one that could put hardware design back at the center of the company's strategy after years of playing second fiddle to services and software.