Renders based on photos of Samsung's upcoming smart glasses, expected to launch later this year, show a design nearly identical to Ray-Ban Meta glasses

Samsung's next crack at smart eyewear looks awfully familiar. Newly surfaced renders — based on actual photos of the device — show a pair of smart glasses that could pass for Ray-Ban Metas at a glance.

The glasses, reportedly an Android XR product, are expected to launch later this year. The design language is nearly identical to what Meta and Ray-Ban have been selling, raising immediate questions about differentiation in an increasingly crowded wearable market.

Samsung hasn't officially confirmed the product, but the renders come from Android Headlines and are based on real hardware photos. The device is said to carry an internal codename, though specifics remain scarce.

If Samsung can't carve out a distinct identity for its smart glasses, it risks being seen as playing catch-up in a category Meta has aggressively defined. The hardware game is only half the battle — software and ecosystem will matter just as much.