Digiday · Ronan Shields ·

At the unBoxed conference, Amazon moves AI from being a feature to playing a more central role in ad-buying and brings previously separate ad workflows together

Amazon's dominance in retail media budgets is hardly a surprise, with Madison Avenue observers expecting a push to win similar spend in adland.

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At the unBoxed conference, Amazon moves AI from being a feature to playing a more central role in ad-buying and brings previously separate ad workflows together

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Digiday — At the unBoxed conference, Amazon moves AI from being a feature to playing a more central role in ad-buying and brings previously separate ad workflows together ↗

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Sep 29Oct 1

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ChatGPT ↗ Claude ↗

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