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The Information · Alix Coutures ·

OpenAI continues to work to grow its ad business in ChatGPT, cutting ad rates, chasing small and midsize businesses, and hiring some new talent from Meta

As OpenAI has jockeyed with Anthropic to win over developers with new models and tools this year, its advertising business at times has seemed like an afterthought.

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OpenAI continues to work to grow its ad business in ChatGPT, cutting ad rates, chasing small and midsize businesses, and hiring some new talent from Meta

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The Information — OpenAI continues to work to grow its ad business in ChatGPT, cutting ad rates, chasing small and midsize businesses, and hiring some new talent from Meta ↗

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Oct 16Oct 17

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Related stories

TechCrunch: OpenAI launches ads on its ChatGPT Free and Go subscription tiers in India, where it has 100M+ weekly active users, and plans to launch an ad manager next month
The Information: OpenAI expands ChatGPT ads to 26 additional countries, taking the total to 83 countries, and says the platform's advertiser base is 100K+, up from 20K in August
Reuters: OpenAI is testing Sponsored Agents with select US advertisers, letting users chat with business-sponsored agents and visit advertiser websites via ChatGPT ads
Marketing Dive: Amazon partners with OpenAI to let advertisers buy ChatGPT ads via Amazon DSP as a managed service in a US-only pilot; OpenAI will control ad delivery decisions
CNBC: OpenAI says its ad business has hit $1B in annualized revenue run rate and is expanding globally, as it touts its "diversified business model" ahead of an IPO

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