Apple plans to broadcast an MLS game on Saturday shot entirely on 15 iPhone 17 Pros, the first major live sports event to be captured using only smartphones
Apple has frequently touted the use of professional-grade iPhones by filmmakers to make shorts, commercials and even feature-length movies.
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Apple to Shoot Live MLS Game Entirely on iPhone 17 Pros
Apple will broadcast a Saturday MLS match captured using only 15 iPhone 17 Pro units — a first for major live sports.
Apple is pulling off a stunt that doubles as a flex. This Saturday, the company will broadcast an MLS match shot entirely on 15 iPhone 17 Pro devices. No traditional broadcast cameras. Just smartphones.
It's the first time a major live sports event has been captured using only phones. Full stop.
Apple has spent years pushing the iPhone's credentials as a serious filmmaking tool. Shorts, commercials, even feature-length films have been shot on iPhones to prove the point. But live sports is a different beast — unpredictable, fast-moving, and unforgiving.
Fifteen units suggests a multi-angle production setup designed to mimic a conventional broadcast. If it works, expect Apple to make this a recurring marketing play for every future iPhone generation. If it doesn't, well — it's still one hell of an ad.