Apple to Shoot Live MLS Game Entirely on iPhone 17 Pros
Apple will broadcast a Saturday MLS match captured using only 15 iPhone 17 Pro units — a first for major live sports.
Apple is pulling off a stunt that doubles as a flex. This Saturday, the company will broadcast an MLS match shot entirely on 15 iPhone 17 Pro devices. No traditional broadcast cameras. Just smartphones.
It's the first time a major live sports event has been captured using only phones. Full stop.
Apple has spent years pushing the iPhone's credentials as a serious filmmaking tool. Shorts, commercials, even feature-length films have been shot on iPhones to prove the point. But live sports is a different beast — unpredictable, fast-moving, and unforgiving.
Fifteen units suggests a multi-angle production setup designed to mimic a conventional broadcast. If it works, expect Apple to make this a recurring marketing play for every future iPhone generation. If it doesn't, well — it's still one hell of an ad.