Threads Hits 500M Monthly Users, Adds Algorithm Controls
Meta's X competitor reaches a major milestone and rolls out new tools giving users power over their feeds.
Threads just crossed 500 million monthly active users. Not bad for a platform that launched nearly three years ago as Meta's answer to the platform formerly known as Twitter.
Alongside the milestone, Meta is rolling out two significant updates. First up: "Your Algo," a tool that hands users control over what actually shows up in their feed. It's a notable move in an era where algorithmic opacity is the norm.
Second, Communities is graduating from beta and going fully live. The feature should give Threads a more structured social layer beyond the default firehose of posts.
The 500M MAU figure puts Threads in serious territory. Whether those users are deeply engaged or just popping in occasionally is another question entirely — but the raw numbers are hard to ignore. Meta clearly isn't done trying to eat X's lunch.