Meta Drops 'AI Mode' for Search Across Its Platforms
Meta is rolling out AI-powered search that pulls answers from public posts across its social media empire.
Meta just shipped a batch of new AI features, headlined by an "AI Mode" for search. The feature uses Meta AI to crawl public posts across the platform and serve up answers directly — think Google's AI Overviews, but for your Facebook and Instagram feeds.
The move is a clear play to close the gap in the AI race while simultaneously juicing engagement with Meta's AI assistant. Instead of just scrolling past posts, users can now query Meta AI and get synthesized responses drawn from the platform's massive pool of public content.
Monday's announcement signals Meta is done treating AI as a side feature. It's embedding it directly into core platform behaviors like search — the kind of integration that could fundamentally change how users interact with Meta's apps daily.