OpenAI Poaches ServiceNow's CMO to Lead Business Marketing
Colin Fleming jumps from ServiceNow to OpenAI as CMO for its business segment, replacing Kate Rouch.
OpenAI just snagged Colin Fleming from ServiceNow, where he served as chief marketing officer, to fill the same role for its business unit. The hire is a clear signal that OpenAI is doubling down on its enterprise push.
Fleming replaces Kate Rouch, who stepped down from the position earlier this year to focus on her health.
Pulling a seasoned enterprise marketing exec from a company like ServiceNow — a giant in the business software world — says a lot about where OpenAI's priorities are heading. The AI company has been aggressively expanding its commercial offerings, and landing a CMO with deep enterprise SaaS chops fits that trajectory perfectly.
Fleming now faces the task of shaping how OpenAI's business products are positioned in an increasingly crowded AI market.