Salesforce Drops $3.6B to Snag AI Customer Service Platform Fin
Salesforce is acquiring Fin, the AI customer service platform formerly known as Intercom, for approximately $3.6 billion.
Salesforce just made a massive bet on agentic AI. The CRM giant announced it's acquiring Fin — the AI-powered customer service platform previously known as Intercom — for roughly $3.6 billion.
The deal is expected to close in Q4 of Salesforce's fiscal year 2027. It signals how aggressively enterprises are moving to embed AI agents into their customer-facing operations.
Fin built its reputation on AI-first customer support, leveraging autonomous agents to handle service interactions. That capability slots neatly into Salesforce's broader push to layer agentic AI across its platform.
At $3.6 billion, this ranks among Salesforce's larger acquisitions. The company clearly sees AI-driven customer service as a critical battleground — and decided to buy rather than build its way to the front of the line.