TP-Link Now Owns 60%+ of the US Router Market. Washington Is Nervous.
TP-Link surged from 10% to over 60% US consumer router market share in six years, now facing national security scrutiny.
TP-Link's dominance of American home networking happened fast. The Chinese-founded router maker controlled just 10% of the US consumer router market in 2019. By 2025, that number exploded past 60%.
Now the company is playing defense. A new profile from The Wire China traces TP-Link's meteoric rise and its efforts to push back against growing national security concerns in Washington. The company's roots trace back to co-founder Jeffrey Chao, who studied computer science in the early 1990s before building what became a networking giant.
The trajectory is staggering. No other consumer router brand has grabbed market share at this pace. But that success has painted a target on TP-Link's back, with scrutiny over potential risks tied to Chinese-linked networking hardware reaching American homes at massive scale.
TP-Link is now actively working to counter the security narrative. Whether that's enough remains to be seen.