X Tweaks Revenue Sharing to Curb Foreign Engagement Farming

X is changing how it pays creators. The platform says it's updating its revenue-sharing program to give more weight to engagement from a user's home region rather than rewarding global reach equally.

The goal: disincentivize foreign accounts from gaming attention from US audiences for profit. The move comes after X's own location transparency feature exposed an awkward reality — dozens of pro-Trump accounts were actually based outside the United States.

Under the updated system, creators will benefit more from building genuine audiences in their own regions rather than chasing American eyeballs. It's a tacit admission that the platform's monetization structure was being exploited by accounts strategically targeting US political engagement from abroad.

No word yet on exactly how the new weighting formula works or when the changes take full effect.