Sony Offloading 51% of TV Business to TCL for $1B

Sony is on the verge of selling a 51% stake in its home entertainment business to TCL Electronics for roughly $1 billion, according to Bloomberg sources. A binding agreement could land as soon as this month.

The deal would hand majority control of Sony's TV and home entertainment operations to its Chinese rival — a significant retreat from a product category Sony once dominated. TCL has aggressively climbed the global TV rankings in recent years, competing on price and scale.

For Sony, the move signals a continued pivot away from consumer electronics hardware toward higher-margin businesses like gaming, entertainment, and image sensors. Letting go of the living room screen business is a pragmatic play, even if it stings symbolically.

The roughly $1 billion price tag values the full unit at close to $2 billion. Final terms are still being finalized.