Nintendo Hikes Switch 2 Price to $500 Starting September
Nintendo bumps the Switch 2 price by $50 globally and signals a cautious outlook for 2026.
Nintendo is jacking up the price of its Switch 2 console. The gaming giant announced the system will cost $500 globally starting September 1, a $50 increase over the original $450 price point.
The company pointed to profitability pressures as the driving force behind the hike. That's a significant jump for a console that hasn't even had time to settle into the market at its initial price.
Making matters worse for Nintendo fans and investors alike, the company also delivered a downbeat performance outlook for 2026. No sugarcoating — Nintendo is signaling tough times ahead.
A $500 price tag puts the Switch 2 in direct competition with premium console territory. Whether gamers absorb the cost or push back remains to be seen, but Nintendo clearly decided margin preservation trumps aggressive pricing.