PwC to Partners: Embrace AI or Get Out

PwC's US boss Paul Griggs is drawing a hard line: partners who refuse to get on board with AI don't belong at the firm. Full stop.

The Big Four consultancy is launching a sweeping overhaul of its pricing model and service offerings as AI threatens to undercut its core business. The plan includes converting some of its traditional consulting services into AI-powered automated tools — effectively replacing billable human hours with software.

It's a blunt acknowledgment that the consulting industry's bread-and-butter model is under siege. When AI can do in minutes what teams of consultants bill weeks for, the math stops working. PwC is choosing to cannibalize itself rather than let someone else do it.

The message to PwC's partnership ranks is unmistakable: adapt or find another firm.