Amazon Explores OpenAI, Nova Models to Cut AI Costs

Amazon is considering using OpenAI's models and its own in-house Nova models as a way to reduce costs, according to The Information. The move comes after Anthropic raised prices for using its AI models in Amazon's products.

The dynamic is notable. Amazon has been one of Anthropic's most important early backers, pouring billions into the startup. Now Anthropic is flexing its pricing power as it grows into a leading enterprise AI provider — even against the partner that helped fuel its rise.

Amazon exploring alternatives signals that even deep-pocketed Big Tech players have limits on what they'll pay for third-party AI. The company's own Nova models could offer a cheaper path, while tapping OpenAI would diversify its AI supply chain away from heavy Anthropic dependence.

No final decisions have been reported. Amazon is still weighing its options.