Apple's Home Devices Chief Jumps Ship to Oura
Brian Lynch, who led Apple's home hardware since 2022, departs for smart ring maker Oura in a blow to the struggling unit.
Apple just lost the person running its home devices hardware. Brian Lynch, senior director of home device engineering since 2022, is heading to Oura Health — the company behind those increasingly popular smart rings.
The departure stings. Apple's home division has already been wrestling with product delays, and losing the top hardware exec in charge won't help speed things up.
For Oura, it's a serious talent grab. Snagging a senior Apple hardware leader signals the Finnish wearables company is gearing up for something bigger. Lynch brings years of experience shipping consumer electronics at the world's most valuable company.
Apple's home ambitions — spanning HomePod, Apple TV, and rumored new devices — now need fresh leadership at a moment when execution is already lagging. Not ideal timing.