Brazil's Food Delivery War Gets Ugly With Espionage Claims
Brazilian delivery giant iFood and China-backed Keeta are trading accusations of corporate espionage in an escalating turf war.
The battle for Brazil's food delivery market just turned nasty. Local heavyweight iFood and Meituan-backed newcomer Keeta are locked in an increasingly bitter rivalry, with both sides hurling accusations of corporate espionage and underhanded business tactics.
iFood, Brazil's dominant delivery platform, is facing a serious challenge from Keeta, which carries the backing of Chinese tech giant Meituan — one of the world's largest food delivery companies. The clash represents a broader story: homegrown Latin American tech players squaring off against deep-pocketed Chinese competitors expanding into new markets.
The dispute has moved well beyond normal competitive friction. Both companies are now publicly accusing each other of shady practices, turning what started as a market share fight into something far more contentious. São Paulo sits at the center of this delivery app showdown, with neither side showing signs of backing down.