App Store Hit $1.4T in 2025 as Consumer AI Apps Surged
Consumer-facing AI apps saw 4x more billings growth than other apps on Apple's $1.4 trillion App Store.
Apple's App Store generated $1.4 trillion in global billings and sales in 2025, according to a new Apple-funded study. The standout stat: apps featuring consumer-facing AI grew billings at four times the rate of other apps on the platform.
That's a massive signal about where App Store spending is heading. Developers building AI into user-facing features aren't just keeping pace — they're pulling away from the pack in revenue growth.
Apple framed the milestone as a testament to its developer community. "Developers are the heartbeat of the App Store," the company said, highlighting what it called an "incredible milestone" year.
The study underscores a clear trend: consumers are increasingly willing to pay for AI-driven experiences on their phones. For developers still on the fence about integrating AI, the $1.4T ecosystem just made the case for them.