Sonos CEO Tom Conrad Opens Up on App Disaster and Killed Set-Top Box
New Sonos chief talks first product launch since 2024, scrapped hardware plans, and recovering from the infamous app meltdown.
Sonos CEO Tom Conrad is finally breaking his silence. In a wide-ranging Bloomberg interview, the former board member turned chief executive laid out his vision for the struggling speaker company — and confronted its recent failures head-on.
Conrad addressed the app fiasco that torched Sonos's reputation, the decision to kill the company's set-top box ambitions entirely, and what comes next. The new speakers mark Sonos's first consumer product release since 2024, a notable drought for a company that once shipped hardware at a steady clip.
His tenure started rough. Conrad inherited both personal crises and a company in turmoil. Now he's betting fresh hardware can rebuild trust with a user base that hasn't forgotten the app debacle.
Whether new speakers alone can turn the narrative remains the billion-dollar question for Sonos.