Coupang Lobbies Washington While Facing 10+ Data Leak Probes
South Korean e-commerce giant Coupang is using its US corporate status to lobby against Seoul's data investigations.
Coupang has a identity crisis — and it's using it strategically. The South Korean e-commerce behemoth, which once branded itself a "proud Korean company," is now leaning hard on its US domicile to lobby Washington on its behalf.
The stakes are real. Coupang faces more than 10 data leak probes back in Seoul. Rather than just lawyering up locally, the company is taking the fight to DC.
Coupang Korea CEO Harold Rogers attended Trump's State of the Union address, signaling just how seriously the retailer is courting American political capital.
It's a bold play: use your US corporate registration as a shield while regulators in your home market close in. The company apparently decided that being "Korean" or "American" depends entirely on which is more convenient at the moment.