Audible Launches $9 Streaming Tier to Take on Spotify
Amazon's audiobook platform rolls out a budget-friendly plan at $8.99/month to challenge Spotify's growing audio empire.
Audible just fired a shot at Spotify with a new cheaper streaming tier in the US. The plan costs $8.99 per month — a significant discount from the $14.95 premium tier that's been the standard offering.
The budget plan comes with ad-free podcasts, leveraging content available through the Wondery+ app. It's a clear play to attract listeners who want quality audio content without the premium price tag.
The move signals Audible's recognition that Spotify has been eating into its territory. Spotify has aggressively expanded beyond music into podcasts and audiobooks, making it a direct competitor in the spoken-word audio space.
By nearly halving the entry price, Audible is betting that a lower barrier will pull in subscribers who've been sitting on the fence — or lured away by cheaper alternatives.