Google Teams Up With Sea to Build AI for Shopee and Garena

Google and Southeast Asian tech giant Sea are partnering to develop AI tools for e-commerce and gaming.

Google Teams Up With Sea to Build AI for Shopee and Garena

Google just locked in a new partnership with Sea, the Southeast Asian tech conglomerate behind Shopee and Garena.

The deal focuses on developing AI tools for two of Sea's biggest properties. Shopee is the dominant e-commerce platform across Southeast Asia. Garena is Sea's gaming arm, responsible for titles that pull massive audiences across the region.

For Google, this is a strategic play into one of the world's fastest-growing digital markets. Southeast Asia's internet economy keeps expanding, and embedding AI into the region's top shopping and gaming platforms is a smart land grab.

For Sea, the partnership gives it access to Google's AI muscle — potentially upgrading everything from product recommendations to in-game experiences.

Neither company disclosed financial terms of the tie-up. But the signal is clear: big tech wants deeper roots in Southeast Asia, and AI is the way in.