Zuckerberg Denies Instagram Engagement Is a Meta Goal
Meta's CEO testified that boosting time spent on Instagram was never a company objective amid social media addiction trial.
Mark Zuckerberg took the stand in a social media addiction trial and flatly rejected claims that Meta deliberately pushed to maximize how long users stay glued to Instagram.
The Meta CEO testified that increasing engagement on the platform is not a company goal. He also stated that Meta actively removes underage users whenever it identifies them on the platform.
The testimony comes as Meta faces mounting legal pressure over the impact of its platforms on younger users. Courts are increasingly scrutinizing whether social media giants designed their products to be deliberately addictive — particularly for minors.
Zuckerberg's defense boils down to a simple narrative: Meta isn't chasing engagement metrics and it polices underage access. Whether the court buys that framing remains the big question hanging over the case.