YouTube livestreams will show fewer ads to users who support creators with Super Chat, Super Sticker, or gift purchases, and disable ads during peak engagement
YouTube has been under a microscope in recent months for increased ad frequency during videos and livestreams, whether purposeful or not.
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YouTube Cuts Ads for Livestream Viewers Who Spend on Creators
YouTube will reduce ad load during livestreams for viewers who financially support creators through in-stream purchases.
YouTube is adjusting its livestream ad strategy. Viewers who financially support creators — through Super Chat, Super Sticker, or gift purchases — will now see fewer ads during streams. The platform will also disable ads entirely during peak engagement moments.
The move comes after months of scrutiny over YouTube's increasing ad frequency during both regular videos and livestreams. Users have been vocal about the growing ad load, whether the uptick was intentional on YouTube's part or not.
It's a carrot-and-stick play. Spend money on creators directly, and YouTube eases up on the ad interruptions. The change essentially rewards paying viewers with a cleaner experience while keeping the ad-supported model intact for everyone else.
No word yet on exactly how much the ad reduction will be or when the changes roll out broadly.