Xbox CEO Asha Sharma says Xbox "will begin winding down Copilot on mobile and will stop development of Copilot on console" as part of a strategic shift
New Xbox CEO Asha Sharma continues to make her mark. … Xbox is "winding down Copilot on mobile" and …
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Xbox Winding Down Copilot on Mobile, Halting Console Development
New Xbox CEO Asha Sharma shifts strategy, scaling back Copilot across mobile and console platforms.
Xbox is pulling back on its AI assistant ambitions. New CEO Asha Sharma announced that Xbox will begin winding down Copilot on mobile and will stop development of Copilot on console entirely.
The move is part of a broader strategic shift under Sharma, who continues to reshape Xbox's direction since taking the top job. Rather than an immediate shutdown, the mobile wind-down signals a gradual phase-out, while console development simply won't move forward.
It's a notable retreat from Microsoft's aggressive Copilot-everywhere push. While the AI assistant remains deeply embedded across Windows, Office, and other Microsoft products, Xbox is clearly deciding the integration isn't worth pursuing on its gaming platforms.
No word yet on what replaces Copilot in Xbox's strategy — or whether AI features will resurface in a different form down the line.