X says it is cracking down on large accounts that have been gaming its revenue-sharing program by "programmatically reuploading content from smaller accounts"

X is going after its copycat problem. The platform says it's cracking down on large accounts that have been systematically gaming its revenue-sharing program by programmatically reuploading content from smaller creators.

The scheme is straightforward: big accounts scrape posts from lesser-known users, repost them as their own, and pocket the ad revenue. It's a parasitic economy that punishes original creators while rewarding aggregation bots.

X says it's rolling out new strategies to combat the practice, though specifics on enforcement mechanisms remain thin. The move signals the platform is at least acknowledging a problem that creators have complained about for months.

Whether these measures actually shift the incentive structure or just push bad actors to adapt remains the real question. For now, content thieves are officially on notice.