WhatsApp launches Incognito Chat, an AI chat mode built on Private Processing that Meta says lets users talk to AI without Meta being able to access the chats
The company says its new Incognito Chat allows you to use its AI chatbot without anyone else
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WhatsApp Drops 'Incognito Chat' for Private AI Conversations
Meta's new feature promises AI chats that even Meta itself can't read. Bold claim.
WhatsApp just rolled out Incognito Chat, a new AI chat mode that Meta claims is fully private — even from Meta itself. The feature is built on what the company calls Private Processing, a system designed to let users interact with WhatsApp's AI chatbot without anyone accessing the conversation contents.
That's the pitch: talk to AI, keep it between you and the bot. No Meta employees peeking. No data harvesting from your queries. At least, that's what the company says.
The move signals Meta is taking the privacy-conscious AI crowd seriously. As AI assistants become embedded in messaging apps, the question of who can see your prompts gets thornier. WhatsApp, which already touts end-to-end encryption for human conversations, is now extending that privacy ethos to its AI features.
Whether the architecture truly delivers on that promise will invite scrutiny from security researchers.