Poynter · Loreben Tuquero ·

Wesleyan Media Project: political campaigns spent ~$187M on ~300 AI-generated or AI-enhanced ads in the midterms; 90% of tracked AI ads were for GOP candidates

Deepfakes and AI-enhanced imagery became commonplace, but campaigns remained wary of voter backlash and the risks of misleading political content

Wesleyan Media Project: political campaigns spent ~$187M on ~300 AI-generated or AI-enhanced ads in the midterms; 90% of tracked AI ads were for GOP candidates

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