New York Times · Niko Gallogly ·

Wearable maker Whoop raised $575M led by Collaborative Fund at a $10.1B valuation and says it hit $1B in ARR by 2025's end; 60% of its 2025 sales were non-US

With elite athletes like LeBron James and Cristiano Ronaldo as investors, the company, now valued at $10 billion, is courting everyday health enthusiasts.

Wearable maker Whoop raised $575M led by Collaborative Fund at a $10.1B valuation and says it hit $1B in ARR by 2025's end; 60% of its 2025 sales were non-US

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Forbes: Forbes
Axios: Axios
WHOOP: WHOOP
Engadget: Engadget
Bloomberg: Bloomberg
Yahoo Finance: Yahoo Finance
FinSMEs: FinSMEs
Boston Business Journal: Boston Business Journal
Gadgets & Wearables: Gadgets & Wearables
MobiHealthNews: MobiHealthNews
Ventureburn: Ventureburn
Silicon Republic: Silicon Republic
Wall Street Journal: Wall Street Journal
Financial Times: Financial Times

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TechSnif Coverage

Whoop Hits $10B Valuation With $575M Raise, Crosses $1B ARR

Fitness wearable company Whoop lands massive funding round as international sales drive it past the billion-dollar annual revenue mark.

Whoop just proved fitness wearables aren't a niche play anymore. The health-tracking company pulled in $575 million in fresh funding led by Collaborative Fund, pushing its valuation to a staggering $10.1 billion.

The numbers back the hype. Whoop says it hit $1 billion in annual recurring revenue by the end of 2025. Even more telling: 60% of its 2025 sales came from outside the US, signaling serious global traction.

The company counts elite athletes LeBron James and Cristiano Ronaldo among its investors — not a bad endorsement roster. But Whoop's real growth story is its pivot from pro-athlete tool to mainstream health gadget, aggressively courting everyday fitness enthusiasts.

A $10 billion valuation for a wearable maker is rare air. Whoop is betting global demand for health data on your wrist is just getting started.