TikTok plans to roll out TikTok Ad-Free, a £3.99-per-month subscription for UK accounts aged 18 or older in the coming months, after testing the option in 2023
You can update your preferences at any time, and it's always possible to switch back to the free version of the app.
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TikTok Launching Ad-Free Subscription in the UK for £3.99/Month
TikTok is rolling out a paid ad-free tier for UK adults, priced at £3.99 per month, after testing since 2023.
TikTok is gearing up to launch TikTok Ad-Free, a subscription option that strips ads from the platform for £3.99 per month. The rollout targets UK accounts belonging to users aged 18 and older and is expected in the coming months.
The company first tested the ad-free option back in 2023, and it's now moving toward a broader launch. Users who opt in can switch back to the free, ad-supported version at any time and update their preferences whenever they want.
The move follows a familiar playbook. Major social platforms have increasingly explored paid tiers — often driven by regulatory pressure in Europe around advertising and data use. TikTok's pricing undercuts some competitors, keeping the barrier low for users who want a cleaner scrolling experience without the interruption of sponsored content.