Bloomberg · Samuel Stolton ·

The EU unveils new proposals under the DMA aimed at opening up Android to rivals' AI services; Google says the measures are "unwarranted intervention"

Google was targeted by European Union watchdogs who unveiled a slate of proposals aimed at prising open its Android ecosystem to rivals' AI services.

The EU unveils new proposals under the DMA aimed at opening up Android to rivals' AI services; Google says the measures are "unwarranted intervention"

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EU Takes Aim at Android, Wants Google to Open Doors for Rival AI

European regulators propose new DMA measures forcing Google to let competing AI services onto Android.

The European Union just dropped a fresh set of proposals targeting Google's Android ecosystem. The goal: crack open the platform so rival AI services can actually compete.

The proposals fall under the Digital Markets Act, the EU's sweeping regulation designed to curb Big Tech's gatekeeping power. This time, regulators are focused specifically on AI integration within Android — demanding Google give competing artificial intelligence tools a fair shot on its mobile platform.

Google isn't having it. The company fired back, calling the measures "unwarranted intervention." That's a pretty standard playbook from Mountain View whenever Brussels comes knocking.

The DMA has already forced significant changes across tech platforms operating in Europe. These latest proposals signal that EU watchdogs see AI as the next major battleground — and they're not about to let Google lock down the playing field before the game even starts.