Roblox says developers will need Roblox Plus, a new $4.99-per-month subscription offering benefits like discounts, to publish games for Kids and Select accounts

Roblox is rolling out new account types aimed at giving kids and younger teens age-appropriate access to chat and games. But there's a catch for developers.

To publish games accessible to these new Kids and Select accounts, developers will need to subscribe to Roblox Plus — a fresh $4.99-per-month membership tier. The subscription also bundles in perks like discounts, sweetening the deal beyond just gating access.

It's a notable move. Roblox is essentially putting a paywall between creators and its youngest user base. Developers who want to reach that demographic will have to pay up monthly for the privilege.

The company announced the changes Monday. The requirement signals Roblox is tightening controls around who can serve content to minors while simultaneously creating a new recurring revenue stream from its massive developer ecosystem.