The Wrap · Loree Seitz ·

Nielsen rolls out changes to make its ratings more accurate, including using data from smartwatch-like devices worn by its panelists without requiring logins

"We are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients," CEO Karthik Rao says

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Nielsen rolls out changes to make its ratings more accurate, including using data from smartwatch-like devices worn by its panelists without requiring logins

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The Wrap — Nielsen rolls out changes to make its ratings more accurate, including using data from smartwatch-like devices worn by its panelists without requiring logins ↗

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