Microsoft says the price of Xbox consoles will increase on August 1 by $100 for 512GB models and $150 for 1TB models, the third price increase since 2025
Microsoft is increasing the prices of Xbox Series consoles once more and introducing a 'Buy Now, Pay Later' option
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Xbox Consoles Getting Another Price Hike Starting August 1
Microsoft jacks up Xbox prices again — $100 more for 512GB, $150 more for 1TB models.
Microsoft is raising Xbox Series console prices yet again. Starting August 1, the 512GB models jump by $100 and the 1TB versions climb $150. This marks the third price increase since 2025.
Three hikes in roughly a year is aggressive territory for a console maker. Microsoft apparently knows it, too — the company is simultaneously rolling out a "Buy Now, Pay Later" option to soften the blow for buyers who don't want to drop the full amount upfront.
The move signals Microsoft's willingness to push hardware margins higher despite the risk of shrinking its install base. Whether gamers absorb the cost or look elsewhere remains to be seen, but the Xbox brand is clearly no longer competing on price.