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Global smartphone shipments fell 22% YoY to 255.3M in Q3, a record quarterly drop, as Samsung and Apple gained while Xiaomi, Oppo, and Vivo saw deeper declines

Apple and Samsung continue to benefit from a strong premium portfolio to gain share

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IDC — Global smartphone shipments fell 22% YoY to 255.3M in Q3, a record quarterly drop, as Samsung and Apple gained while Xiaomi, Oppo, and Vivo saw deeper declines ↗

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Oct 15Oct 16

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Reuters: IDC: China's Q3 smartphone shipments fell 15.4% YoY to 57.9M units, the sixth straight quarter of decline; Huawei led with a 21% share and Apple had 17.8%

Bloomberg: Xiaomi reports Q2 revenue down 6.1% YoY to ~$16.2B and net income down 21% to ~$1.4B, above est., amid a persistent memory shortage and weaker smartphone demand

IDC: Global PC shipments dropped 20.1% YoY in Q3 to 62.7M units due to higher prices and supply issues; Lenovo dropped 22.6% YoY, HP 30.9%, Dell 25%, and Apple 11.3%

Bloomberg: Huawei reports H1 2026 revenue up 10% YoY to ~$69.57B, with net income down 36% to $3.54B; it is now the top smartphone brand in China with a 20%+ market share

Counterpoint Research: In Q2, Apple's base iPhone 17 was the global best-selling smartphone, with a 6% share, followed by the iPhone 17 Pro Max; Apple and Samsung had all 10 top spots

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