Dua Lipa files a $15M lawsuit against Samsung, alleging that it used her likeness to sell TVs without paying her and without permission starting in 2025
Dua Lipa has filed a $15 million lawsuit against Samsung, alleging that the electronics manufacturer used her likeness to sell TVs without paying her and without permission.
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Dua Lipa Sues Samsung for $15M Over Unauthorized TV Ads
Pop star claims Samsung used her likeness to market televisions without consent or compensation starting in 2025.
Dua Lipa is taking Samsung to court with a $15 million lawsuit. The pop star alleges the electronics giant hijacked her likeness to hawk TVs — without bothering to ask or pay up.
According to the suit, Samsung began using Dua Lipa's image in its television marketing efforts starting in 2025. No licensing deal. No permission. No compensation. Just her face moving product.
The $15 million figure represents what Lipa's team believes she's owed for the unauthorized commercial use of her identity. Samsung has not yet publicly responded to the allegations.
Celebrity likeness disputes aren't new in tech, but a lawsuit of this scale against one of the world's largest consumer electronics companies signals that talent is increasingly unwilling to let unauthorized use slide. Samsung now faces a legal fight that could set precedent for how tech brands handle celebrity imagery in advertising.