Eurogamer.net · Kaan Serin ·

Circana: US Xbox unit sales fell 33% YoY to an all-time low in 2026 through August, while PS5 sales fell 25%, as both consoles hit record high average prices

"Price sensitivity is becoming a real problem."

In this story Circana PS5 Xbox

Circana: US Xbox unit sales fell 33% YoY to an all-time low in 2026 through August, while PS5 sales fell 25%, as both consoles hit record high average prices

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Eurogamer.net — Circana: US Xbox unit sales fell 33% YoY to an all-time low in 2026 through August, while PS5 sales fell 25%, as both consoles hit record high average prices ↗

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Oct 10Oct 12

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Bloomberg: Circana: US video game hardware spending fell 29% YoY in July to $282M, the lowest since COVID, shipments fell 39% YoY, and console prices grew 16% YoY to $542

The Verge: Microsoft reports Q1 Xbox hardware revenue down 14% YoY, Xbox content and services revenue down 2%, and Windows OEM and Devices revenue down 22%

Counterpoint Research: Global PC shipments fell 21% YoY in Q3 to 57M units, as memory and other costs pushed prices up; Lenovo retained its market leadership despite a 23% decline

IDC: Global PC shipments dropped 20.1% YoY in Q3 to 62.7M units due to higher prices and supply issues; Lenovo dropped 22.6% YoY, HP 30.9%, Dell 25%, and Apple 11.3%

Bloomberg: Xiaomi reports Q2 revenue down 6.1% YoY to ~$16.2B and net income down 21% to ~$1.4B, above est., amid a persistent memory shortage and weaker smartphone demand

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