Fortune · Jeff John Roberts ·

Binance launches trading for 7,000+ US stocks and ETFs for non-US users, with zero commissions and fractional share purchases, as part of its "super app" push

Binance, the world's biggest cryptocurrency exchange, announced on Monday that its users will be able to trade more than 7,000 U.S. stocks and ETFs.

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Binance launches trading for 7,000+ US stocks and ETFs for non-US users, with zero commissions and fractional share purchases, as part of its "super app" push

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Binance Now Lets Non-US Users Trade 7,000+ American Stocks

The crypto giant adds commission-free US stock and ETF trading as it pushes toward becoming a financial super app.

Binance just made its boldest move yet beyond crypto. The world's largest cryptocurrency exchange is opening up trading for more than 7,000 US stocks and ETFs to its non-US user base.

The kicker: zero commissions and fractional share purchases. That's a direct shot at traditional brokerages and a massive sweetener for Binance's existing crypto crowd who want equity exposure without opening another account.

This is all part of Binance's ongoing "super app" strategy — the idea that one platform should handle everything from Bitcoin to blue chips. It's a playbook straight out of the WeChat/Grab school of thought, applied to finance.

The move signals Binance is dead serious about evolving past its crypto-only roots. Whether regulators across various jurisdictions will play along smoothly is another question entirely. But for now, the platform just got a lot more interesting for its global user base.