Apple updates its App Store review guidelines to say it may remove apps in saturated categories "if they are not updated, improved, or do not attract customers"

Apple just put developers on notice. The company has updated its App Store guidelines to warn that apps sitting in oversaturated categories may be removed if they're not being "updated, improved, or attracting customers."

Translation: if your app is gathering dust in a crowded corner of the Store, Apple reserves the right to show it the door.

The move signals Apple tightening its grip on App Store quality control. Rather than letting abandoned or low-effort apps clog up popular categories indefinitely, the company is now explicitly stating it may clean house.

Key word here: "may." This isn't an immediate purge. It's a policy update — a warning shot. Developers who keep their apps maintained and relevant have nothing to worry about. Those coasting on a five-year-old flashlight app in a sea of identical ones? Time to either ship updates or brace for removal.