Apple plans to let users choose from multiple third-party AI models to perform tasks like generating and editing text and images in iOS 27

Apple is making a major shift in its AI strategy. According to Bloomberg's Mark Gurman, the company plans to let users select from multiple third-party AI models directly within iOS 27.

The move would give users control over which outside AI services handle tasks like generating and editing text and images across Apple's software. Rather than locking users into a single AI provider, Apple is building a multi-model approach baked into the operating system itself.

It's a notable pivot for a company that has historically kept tight control over the user experience. By opening the door to competing AI services, Apple positions itself as the platform layer — letting others duke it out on model quality while Cupertino owns the interface.

Details on which AI providers will be available remain unclear. But the direction is unmistakable: Apple wants an AI marketplace, not a walled garden.