Apple delays iPhone-connected smart glasses to late 2027, aiming to disrupt the mid-tier $200-$500 eyewear market the way it disrupted the watch market
Also: The latest on iOS 27, iOS 28, new Apple TV and HomePod mini.
Lead Source
How this story grew
More
Discussion
TechSnif Coverage
Apple Pushes Smart Glasses Launch to Late 2027
Apple delays its iPhone-connected smart glasses, targeting the $200-$500 eyewear market with plans to disrupt it like it did with watches.
Apple's smart glasses aren't coming anytime soon. The company has pushed back its iPhone-connected eyewear to late 2027, according to Bloomberg's Mark Gurman.
The target? The mid-tier $200-$500 eyewear segment. Apple reportedly wants to do to glasses what it did to watches — waltz in and own the category. That puts it on a direct collision course with Meta, which has been building momentum in the smart glasses space.
The delay signals Apple is taking its time to nail the product rather than rush something half-baked to market. The company apparently wants a device tightly tethered to the iPhone, leveraging the existing ecosystem.
Gurman's report also teased updates on iOS 27, iOS 28, a new Apple TV, and a refreshed HomePod mini — suggesting Apple has a packed product pipeline ahead despite the glasses setback.