Anker announces Thus, a compute-in-memory chip it says will bring on-device AI to its products and accessories, starting with its upcoming Soundcore earbuds

Anker just dropped a surprise: it designed its own silicon. The company announced Thus, a compute-in-memory chip built to run AI directly on its devices without relying on cloud processing.

The chip's first home will be inside upcoming Soundcore earbuds. From there, Anker plans to roll it out across its broader product and accessory ecosystem.

Compute-in-memory architecture is a big deal here. Instead of shuttling data between separate memory and processing units, the chip handles computation right where the data lives. That means faster inference, lower power consumption, and — critically for earbuds — the ability to run AI models locally on tiny, battery-constrained hardware.

It's a bold move for a company best known for charging cables and Bluetooth speakers. Anker is betting that on-device AI is the next differentiator in consumer electronics — and it's building the silicon to prove it.