Fortune · Sebastian Herrera ·

A profile of Jacob Andreou, the 33-year-old former Snap exec leading Microsoft's consolidated Copilot team efforts to catch up with OpenAI and Anthropic

Andreou, who once led product at social media firm Snap, is head of Microsoft Copilot.

A profile of Jacob Andreou, the 33-year-old former Snap exec leading Microsoft's consolidated Copilot team efforts to catch up with OpenAI and Anthropic

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Ex-Snap Exec Jacob Andreou Now Leads Microsoft's Copilot Push

Microsoft tapped a 33-year-old former Snap product leader to run its consolidated Copilot team and chase OpenAI and Anthropic.

Microsoft's AI ambitions now rest heavily on the shoulders of Jacob Andreou, a 33-year-old who previously ran product at Snap. He's heading up the company's consolidated Copilot team with one clear mandate: close the gap with OpenAI and Anthropic.

That's a fascinating dynamic. Microsoft is simultaneously OpenAI's biggest backer and building a competing consumer AI product under Andreou's leadership. The consolidation of Copilot efforts under a single leader signals Redmond is done with fragmented AI strategies.

Andreou came into the role earlier this year with what Fortune describes as a crucial goal. His social media background at Snap — a company built on engaging consumer experiences — suggests Microsoft wants Copilot to feel less like enterprise software and more like something people actually want to use.

Whether a former Snapchat exec can outmaneuver the labs building frontier models remains the big question.