Wall Street Journal · Joann S. Lublin ·

A growing number of execs are creating AI digital twins to manage tasks; Reid Hoffman says "Reid AI" has delivered 75+ addresses and presentations since 2024

In a glimpse into the future, a small number of executives have created AI replicas to take over some of their responsibilities

A growing number of execs are creating AI digital twins to manage tasks; Reid Hoffman says "Reid AI" has delivered 75+ addresses and presentations since 2024

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Execs Are Cloning Themselves With AI Digital Twins

A rising number of executives are deploying AI replicas of themselves to handle presentations and other tasks.

Forget delegating to a VP. Some executives are now delegating to themselves — or rather, AI versions of themselves.

A growing wave of business leaders are building digital twins powered by artificial intelligence to take over chunks of their workload. The trend is still early, but the numbers are already wild.

LinkedIn co-founder Reid Hoffman is leading the charge. His AI clone, dubbed "Reid AI," has delivered more than 75 addresses and presentations since 2024. That's a full speaking circuit handled by a digital replica.

The concept sits at the intersection of executive productivity and generative AI capabilities. Rather than just using AI as an assistant, these leaders are creating full stand-ins that can represent them in professional settings.

It's a small club for now. But if the approach scales, the corner office might start feeling a lot emptier.