AppsFlyer Lands Massive $1B Series E at $2.7B Valuation
Marketing tech firm AppsFlyer closes a billion-dollar Series E with Google, Meta, Unity, and Moloco taking minority stakes.
AppsFlyer just pulled off a monster raise. The marketing tech startup has closed over $1 billion in Series E funding, landing a $2.7 billion post-money valuation, according to Axios.
The investor list reads like a who's who of ad tech heavyweights. Moloco, Google, Meta, and Unity all picked up minority stakes in the company. That's a remarkable lineup — three of the biggest digital advertising platforms on the planet plus a major gaming engine, all betting on the same measurement firm.
For a company that helps marketers track campaign performance across platforms, having its biggest data partners as investors is a bold move. The round is one of the largest Series E raises in recent memory for any marketing technology company.
AppsFlyer clearly isn't struggling for attention — or capital.