Google Courts PE Giants for AI Model Access Deals

Alphabet is deep in talks with three of the biggest names in private equity — Blackstone, KKR, and EQT — to open up access to Google's AI models across their vast portfolios of companies.

The move follows a now-familiar playbook. OpenAI and Anthropic have already struck joint ventures with PE firms, essentially embedding their AI tech into sprawling corporate empires. Google clearly doesn't want to be left out.

The logic is straightforward. PE firms control thousands of companies that need AI tools. Cutting deals at the firm level means massive distribution in one stroke. For Google, it's a channel play — get Gemini models into enterprises without selling to each one individually.

For the PE firms, it's about juicing returns. Portfolio companies armed with AI capabilities theoretically operate leaner and smarter. Everyone wins, at least on paper.

Terms of the discussions haven't been disclosed.