OpenAI Turns ChatGPT Into an Ad Platform With CPC Pricing
OpenAI now lets advertisers buy cost-per-click ads inside ChatGPT, with bids running $3 to $5 per click.
OpenAI is officially in the ads business. The company has switched on cost-per-click advertising inside ChatGPT, with bid prices landing between $3 and $5 per click. That's on top of CPM-based ads already running on the platform.
The move is significant. Whoever cracks the formula for proving AI chatbots can actually drive measurable outcomes — purchases, signups, conversions — will tap into an entirely new advertising budget category. One that doesn't exist yet.
OpenAI appears to be making aggressive moves toward that threshold. CPC pricing signals confidence that ChatGPT interactions can generate real, trackable user actions, not just impressions. At $3 to $5 per click, the pricing sits in premium territory, comparable to competitive Google Ads keywords.
The big question now: can a conversational AI interface deliver the kind of intent-driven clicks that justify those rates?