Meta Yanks Lawyer Ads Targeting Teen Social Media Victims

Meta is nuking trial lawyer advertisements across Facebook and Instagram. The ads were designed to recruit clients — specifically people who say they were harmed by social media before turning 18.

The purge started Thursday, with dozens of ads getting axed. The timing isn't random. Meta has been taking losses in court over social media addiction lawsuits, and these attorney ads were essentially using Meta's own platforms to funnel more plaintiffs into the legal pipeline against it.

The move is bold but logical. Why let lawyers use your ad network to build cases against you? Trial attorneys had been running targeted campaigns to reach eligible plaintiffs, effectively turning Meta's advertising machine into a recruitment tool for its own legal opponents.

No word yet on whether Meta has issued a formal policy change or if affected attorneys plan to challenge the removals.