AI-Generated Job Apps Push L'Oréal Back to In-Person Hiring
A steep rise in AI-generated applications is driving major employers to bring back face-to-face assessments.
The AI tools candidates love are becoming HR's biggest headache. Companies including L'Oréal are reviving in-person and practical assessments during recruiting as AI-generated job applications flood hiring pipelines.
Senior HR leaders report a steep rise in applications clearly produced by AI, making it harder to evaluate candidates through traditional digital screening alone. The shift marks a notable course correction for corporate hiring.
Rather than relying solely on résumés and online submissions that may have been polished — or entirely written — by generative AI, employers are turning back to hands-on evaluations where candidates actually have to show up and demonstrate their skills in real time.
It's a fascinating feedback loop: AI made applying easier, so now companies are making the process more human again. The robots giveth, and the robots taketh away.